As you all know, Inquest doesn’t make things, but we help people gain prosperity. Together, we’re responsible for making America more prosperous, more efficient and more competitive. And as part of our nation’s manufacturing industry by way of our professional marketing services, we have many stories to tell about how we as an agency help “make America.”
An industry trade group that we belong to, the Association of Equipment Manufacturers launched the I Make America campaign in 2010 to show Congress that tens of thousands of working men and women support new manufacturing policies that create jobs here in the U.S. They’ve had great success and made a difference in Washington already, and Advantage Marketing, a Division of InQuest Marketing. LLC has been acknowledged as a bronze level sponsor of this movement for our efforts in joining the campaign to stand up for American jobs.
“We are encouraging every friend, family member, employee and client to be a part of the campaign by signing up at www.IMakeAmerica.com, and hope you will ask your family, friends and employees to sign up as well. You can help us make a difference just by signing your name as a supporter.
We all have friends and family or neighbors who’ve lost their jobs since the recession began. Over the past 10 years, manufacturing in the U.S. has shed 5.5 million jobs, and unemployment in the manufacturing sector remains notably higher than the national average. So it’s critical to all of us that we send a message to Congress, encouraging support for policies that protect and grow industry.
Please take a moment and visit www.IMakeAmerica.com, or follow the movement on social media via Twitter @IMakeAmerica and on Facebook at www.Facebook.com/IMakeAmerica. Let’s show pride in our mission to help bring jobs back to America and show support for our friends and neighbors in the manufacturing industry who may be out of work by asking Congress to support manufacturing policies that create jobs in our state and communities.
Thanks, from all of us at InQuest Marketing.
The other day, we ran across a listing of Bill Bernbach’s most famous quotes on advertising. Paying homage to this advertising pioneer and founder of DDB is a natural for InQuest. Out of the more thanseven pages of single-spaced entries, we found many strike a chord as harmonious in the 21st century as they did when Bill first uttered the quotes decades ago.
Here are our Top 5:
#5 – “I warn you against believing that advertising is a science.” We agree completely, in fact good advertising is a combination of science and intuition. The more we learn about our clients’ customers, the better we can interpret how they’ll respond to a product or service benefit.
#4 – “Word of the mouth is the best medium of all.“ Amen, Brother Bill. And this has never been more truthful then today when brands can be celebrated or trashed in the blink of an eye via social media. Five years ago a bad experience led the average person to verbally share with 8 others. Today, it can be tens of thousands who get the message with a click of a mouse.
#3 – “It’s not how short you make it; it’s how you make it short.” Everyone is rushing to simplify their story and message. However, the fewer words used, the tougher the assignment. A good copywriter understands this and celebrates when he or she creates the minimum number of syllables in a cadence that resonates with the audience like a symphony.
#2 – “The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business.” While we don’t take as many pictures as we once did, the rest of this quote is VERY true and why InQuest places such a premium on measuring the results of our communication efforts with our clients.
#1 – “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.” And based on what we all saw this past Super Bowl, there were many more new lows than highs.